Media

Trailers & Reveals

E-Day's reveal arc runs from the 2024 "Mad World" announce trailer to the Gamescom 2026 story trailer that introduced Vraahk. Here's every dated video drop, what each showed, and where to watch them.

Last updated & fact-checked: 2026-09-11Official sources
Announce
June 9, 2024
Gameplay reveal
June 7, 2026
Story trailer
August 25, 2026
Music
Mad World → Emergence

Every official video drop for Gears of War: E-Day, in order. All videos premiere on the official Gears of War and Xbox YouTube channels.

The Chronology

DateVideoWhat it showed
June 9, 2024Announce Trailer (in-engine)Armorless young Marcus overpowered by a Drone; bayonet Lancer (pre-chainsaw era); an E-Hole swallows him — Dom's arm reaches down; pull-back reveals Kalona falling. Set to a new rendition of "Mad World"
June 7, 2026Gameplay Demo RevealOpened the Xbox Games Showcase — first gameplay: the movement overhaul, the Locust debut, Kalona's streets. Release date confirmed
June 7, 2026E-Day DirectDedicated deep-dive: Bravo Squad, Kalona, "empty hard drive" tech story, Horde Siege and Versus first looks
June 2026"Emergence" (main theme)Original track by Adam Lastiwka released to streaming
July 30, 2026Multiplayer OverviewHorde Siege and Versus deep dive, set to Metallica's "For Whom the Bell Tolls"
August 25, 2026Story Trailer (Gamescom Opening Night Live)2-minute story focus; debut of Vraahk "in the most brutal way possible"; the Scorched Legion; the mayor and colonel of Kalona

The "Mad World" Parallels

The 2024 announce was engineered as a mirror of the legendary 2006 Gears trailer: a new rendition of "Mad World" (the Gary Jules version scored the original), an E-Hole fall, a Dom rescue, and Corpsers in the closing pull-back. Composer Adam Lastiwka later released his own reworked version for the reveal — and the in-game menu carries four soundtrack choices including Metallica's "For Whom the Bell Tolls" (instrumental).

Where to Watch

Both headline reveals are embedded below — click a thumbnail to play. The full archive lives on the official channels:

Gears of War: E-Day | Official Announce Trailer (In-Engine) — Xbox Games Showcase 2024 — YouTube thumbnail
Announce Trailer (2024)June 9, 2024 · Official Gears of War channel
Gears of War: E-Day Campaign Gameplay Reveal | gamescom 2026 — YouTube thumbnail
Campaign Gameplay Reveal (2026)gamescom 2026 · Official Gears of War channel

Note: the two headline reveals above are embedded with video IDs verified against the official channel. Exact titles and durations for the remaining drops are still being pulled from the channel — those entries link out until verified.

Questions

What was the first E-Day trailer?

The in-engine announce trailer at the Xbox Games Showcase on June 9, 2024 — a "Mad World" homage showing young Marcus and Dom's first meeting amid the Locust eruption.

When did the story trailer come out?

August 25, 2026, at Gamescom Opening Night Live — a 2-minute trailer that introduced the main antagonist Vraahk.

What song is in the E-Day trailer?

The 2024 announce uses a new rendition of "Mad World" (Tears For Fears, as famously covered by Gary Jules for Gears 1). The multiplayer overview uses Metallica's "For Whom the Bell Tolls."

Sources